{"title":"Roasts \u0026 Smokers","description":"\u003cp\u003eLow and slow, this one's for you. Our beef roasts and smoker cuts are 21-day dry-aged and raised on our family ranch in Sonoita, Arizona, so they cook up juicy, tender, and full of deep flavor.\u003c\/p\u003e\u003cp\u003eFind whole and half briskets, prime rib for the holidays, tri tip and picanha for the grill, chuck roasts for Sunday supper, and beef ribs from back ribs to giant dino ribs. Whether you're firing up the smoker, the oven, or the slow cooker, these are the cuts that bring everyone to the table.\u003c\/p\u003e","products":[{"product_id":"argentinian-ribs","title":"Argentinian Ribs","description":"\u003cp\u003eArgentinian-style ribs are short ribs cut thin across the bone, so they cook fast on a hot grill. They're a favorite for asado, Korean galbi, and quick weeknight barbecue.\u003c\/p\u003e\u003cp\u003eMarinate or season simply, then grill over high heat for a few minutes per side. Pasture raised on our Sonoita Valley ranch and 21-day dry-aged.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":43992047878189,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/argentinian_ribs.png?v=1764887871"},{"product_id":"back-ribs","title":"Back Ribs","description":"\u003cp\u003eOur beef back ribs come from the rib section, right where our ribeyes are cut, so they're loaded with rich, beefy flavor. They're a backyard favorite for the smoker or the oven.\u003c\/p\u003e\u003cp\u003eSeason with your favorite rub, smoke at 250°F for four to five hours until tender, and finish with a glaze if you like. Born and raised on our family ranch in the Sonoita Valley.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":43992047943725,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/back_ribs.png?v=1764888880"},{"product_id":"chuck-roast","title":"Chuck Roast","description":"\u003cp\u003eNothing says Sunday supper like a chuck roast in the oven. Ours is well marbled and full of flavor, and it turns fall-apart tender in a slow cooker, Dutch oven, or Instant Pot.\u003c\/p\u003e\u003cp\u003eSear it on all sides, add onions, carrots, and broth, and braise low and slow for three to four hours. It's also our go-to for shredded beef tacos, barbacoa, and French dip. 21-day dry-aged. Pasture raised in Southern Arizona, finished on locally grown grain, and never given hormones or antibiotics.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Roast","offer_id":44888496209965,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/Screenshot_2025-12-03_at_2.23.39_PM.png?v=1764797049"},{"product_id":"cross-cut-shank","title":"Cross-Cut Shank","description":"\u003cp\u003eOur cross-cut beef shank is the cut for osso buco, birria, and hearty soups. The marrow-filled bone and rich connective tissue melt into a silky, flavorful braise.\u003c\/p\u003e\u003cp\u003eBrown it well, then braise low and slow for three hours until the meat falls off the bone. Pasture raised on our Sonoita Valley ranch.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":43992048500781,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/Screenshot_2025-12-03_at_2.23.49_PM.png?v=1764797053"},{"product_id":"dino-ribs","title":"Dino Ribs","description":"\u003cp\u003eGo big with dino ribs, the giant, meaty plate short ribs that barbecue joints are famous for. Each bone carries a thick slab of rich, marbled beef that turns tender and juicy in the smoker.\u003c\/p\u003e\u003cp\u003eSeason with salt and coarse pepper, smoke at 250–275°F for six to eight hours until probe tender, and rest before slicing. From our Black Angus herd in Sonoita, Arizona.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":43992048631853,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/VE-ImageComingSoon_6385ab52-fda5-46ba-854e-c1f6a5a1f876.png?v=1751914016"},{"product_id":"picanha","title":"Picanha","description":"\u003cp\u003ePicanha, the prized top sirloin cap of Brazilian steakhouses, is topped with a thick fat cap that bastes the meat as it cooks. The result is juicy, beefy, and unforgettable.\u003c\/p\u003e\u003cp\u003eScore the fat, season with coarse salt, and roast it whole or slice it into thick steaks, curl them onto skewers, and grill over high heat. 21-day dry-aged and grading High Choice or Prime.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Original","offer_id":44888521736237,"sku":"8.10138E+11","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/Picanha__1_0W6A9046_CC.jpg?v=1764800501"},{"product_id":"short-ribs","title":"Short Ribs","description":"\u003cp\u003eOur bone-in beef short ribs are rich, meaty, and made for slow cooking. Braise them in red wine until they fall off the bone, or smoke them low and slow for a backyard barbecue.\u003c\/p\u003e\u003cp\u003eBrown them well, cover with liquid, and braise at 300°F for about three hours. 21-day dry-aged and never given hormones or antibiotics.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":43992086839341,"sku":"8.10138E+11","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/large_bc753890-ee17-4972-a5f8-435054ff6850.jpg?v=1764883573"},{"product_id":"tri-tip","title":"Tri Tip","description":"\u003cp\u003eThe tri tip is a California classic and one of our customers' favorite cuts. Lean, tender, and packed with flavor, it's perfect for the grill or the smoker and easy to feed a crowd.\u003c\/p\u003e\u003cp\u003eSeason with a simple rub, grill or smoke to medium rare (about 130°F), and slice against the grain, paying attention to where the grain changes direction. 21-day dry-aged and from our Black Angus herd in Sonoita, Arizona.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Original","offer_id":44888545230893,"sku":"8.10138E+11","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/VE-ImageComingSoon_5b22f392-4dd7-439a-9d5a-def472a0c533.png?v=1751914060"},{"product_id":"eye-of-round-roast","title":"Eye of Round Roast","description":"\u003cp\u003eThe eye of round roast is lean, tidy, and easy to slice, making it the classic choice for homemade roast beef and deli sandwiches. It also makes great beef jerky.\u003c\/p\u003e\u003cp\u003eRoast it to medium rare, rest it well, and slice it as thin as you can. Pasture raised on our Sonoita Valley ranch and never given hormones or antibiotics.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":44766977884205,"sku":"8.10138E+11","price":8.75,"currency_code":"USD","in_stock":true}]},{"product_id":"brisket","title":"Brisket","description":"\u003cp\u003eLow and slow is the way to go with our 21-day dry-aged brisket. From our Black Angus cattle with the marbling to match, it smokes up juicy, tender, and full of deep, beefy flavor, the kind of brisket that makes a Texas pitmaster nod.\u003c\/p\u003e\u003cp\u003eAvailable whole, half, or small. Season with salt and coarse pepper, smoke at 250°F until it probes tender (around 200°F), then wrap and rest for at least an hour before slicing against the grain.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Half","offer_id":44888493686829,"sku":"10076","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":44888493719597,"sku":"8.10138E+11","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Whole","offer_id":44888493752365,"sku":"8.10138E+11","price":11.0,"currency_code":"USD","in_stock":true}]},{"product_id":"prime-rib-roast-boneless","title":"Prime Rib Roast","description":"\u003cp\u003eMake it a holiday to remember with our 21-day dry-aged prime rib roast. Cut from the rib, the same section as our ribeye, it roasts up rich, juicy, and beautifully marbled, the centerpiece every family table deserves.\u003c\/p\u003e\u003cp\u003eChoose bone-in for the classic presentation or boneless for easy carving. Season generously, roast low until it reaches 120°F inside, then blast it at high heat for a golden crust. Plan on about one pound per guest.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Boneless","offer_id":44888521900077,"sku":"10049","price":34.0,"currency_code":"USD","in_stock":false},{"title":"Bone-In","offer_id":66924466929709,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/VE-ImageComingSoon_e922b4dc-4699-4c08-9a68-113e9170e089.png?v=1751914068"},{"product_id":"thors-hammer","title":"Thor's Hammer","description":"\u003cp\u003eThor's Hammer is a whole beef shank, trimmed so the bone becomes the handle. It's the ultimate showpiece for the smoker and a guaranteed conversation starter at any cookout.\u003c\/p\u003e\u003cp\u003eSmoke at 250–275°F for eight to ten hours until it pulls apart like brisket, then serve straight off the bone. Born and raised on our family ranch in the Sonoita Valley.\u003c\/p\u003e","brand":"Vera Earl Premium Beef","offers":[{"title":"Default Title","offer_id":44888545034285,"sku":"8.10138E+11","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/0327\/2749\/files\/thor_s_hammer.jpg?v=1782765341"}],"url":"https:\/\/shopvepremiumbeef.com\/collections\/roasts-smokers.oembed","provider":"Vera Earl Premium Beef","version":"1.0","type":"link"}